Add to the list of “things we should probably all know by now:” Twitter has etiquette. Not just the usual “don’t use hate speech or threaten the President” stuff. There is an actual code of conduct.
I would bet most people don’t know that, but they should. Especially any business hoping to carve out a respectable online identity. Vulture contributor Adam Sternbergh took a microscope to the specific act of re-tweeting praise, but I harvested a larger viral lesson from his petri dish.
In a world where Twitter is often forgotten or dismissed (i.e. the boomers rolling their eyes at the need for “twittering”) it is important to understand its power. And more importantly, how royally it can eff up your digital presence.
Twitter is like a perpetual first date. It’s an incredibly brief encounter in which to make the best impression possible. You aren’t “supposed” to be on an interview, but everything you do and say is being scrutinized. And one false step can get you catapulted way past rejection into, as Sternbergh sharply put it, an Amish-grade shunning.
Do your brand a favor and grade your Tweet history on its adherence to the rules. You may just find yourself closer to digital spinsterhood than you thought.
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Written by Amanda Walker